Twitter is for everyone

Taken from Twitter brand assets for press

August 30, 2013

I use Twitter every single day of my life whether it be for corporate, personal or promotional reasons. I’ve even used Twitter for class assignments. Other millennials don’t understand the importance of Twitter.  They all say that they aren’t in business, journalism or public relations so it doesn’t matter to them.

Yes, it’s a lot more useful for some people but Twitter matters for everyone. I’m constantly battling the people I know on the importance of Twitter and it’s exhausting.

It’s unnecessary to explain the importance of Twitter for corporations or organizations, so I’ll focus on the individuals within several professions.

Some professions don’t need explanation. Obviously, Twitter is important for people in entertainment and the arts, sports, sales, real estate and communications.

Here’s my argument for everyone else. Everyone is in public relations. A mutually beneficial conversation or exchange of information is an act of public relations. Here is the definition of PR as agreed upon by industry professionals.

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Now, I love this definition because it sounds a lot like this definition for “communication.” Which is defined as “a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior; also: exchange of information.”

So, what, you’re not in the public relations industry? Everyone seeks to build mutually beneficial relationships with other people. It’s called networking. Twitter is vital in the era of social media as networking and communications tool. The schools you attend and companies you work for are all on Twitter and you can see why it is important for them.

If you want to tell me that people within your industry are not on Twitter, you might want to do a little more research. Here is a checkpoint argument from a doctor on why doctors should use Twitter and here is why Twitter is more important than Facebook for physicians.

If you’re not a doctor, you might be an engineer. Here is a list of respected engineers on Twitter. Here are the top electrical engineers on Twitter. Here are great accounts to follow if you’re a: fireman

You might not consider yourself a “professional” and want to work in academia. Well, here is an infographic on scholars using Twitter. Specifically, here is a great American Historical Association post on historians using twitter.

So, millenials, if you’re not on Twitter, get there fast. Start using it and building your online presence. There are numerous articles on how to use Twitter as a young professional. If you have any trouble finding them, just ask me and I’ll help you out or point you in the right direction.

After all this, if you’re still skeptical and don’t believe these links, please make an account and tweet a respected person in your profession asking them why they use Twitter.

Please stop asking me why Twitter is important for everyone.  Unless you want to work as a laborer, stay-at-home parent or policeman. Nobody can figure out how to effectively use Twitter as an officer of the law. However, even the CIA has a Twitter account.

Follow me on Twitter: @schrader_adam

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